Meet The Team
David Gollahon – Founder & CEO
David Gollahon brings 25 years of sales, marketing and project management experience from a myriad of industries, including 14 years in the franchise advertising space. He has worked as purchasing coordinator for Blockbuster Corporations’ 700+ store music division, launched his own retail operations, and provided recruiting services to Fortune 500 companies including ADP. Most recently, he spent 4 years with Landmark Communications where he launched and developed the Best Franchise Opportunities portal for Ad Engine. Working as Senior Account Executive, he drove Best Franchise Opportunities to the top tier of online franchise advertising, bringing in revenue gains of over 42% annually. In this role, he developed both an in-depth knowledge of the online lead product and the clear knowledge of his clients’ needs, resources, and ability to work within the parameters of the online lead industry.
David created Franchise In-Sites as a means to bring individual clients an efficient and effective means to create, manage and analyze their franchise advertising campaigns. Through these efforts, we see the performance of the top franchise advertising portals across multiple industry verticals as the company now manages over $1 million in annual media spend for the expansions a variety of concepts. Franchise In-Sites also provides integrated marketing and sales functions for fully outsourced projects.
Beth Schmitz-Biegler – President
Beth Schmitz-Biegler has worked in franchising since 2003 and has over twenty-five years of small and entrepreneurial business experience in operations, development, marketing and networking. She has also previously served in director-level positions in the fields of executive search and software development.
She brings a unique franchising background to the table, combining experience in a third-party broker network as marketing & technology director with FranNet as well as a decades old franchise system in the role of marketing director for Kitchen Tune-Up. In both environments, she directed local franchisee marketing as well as prospective franchise owner lead generation.
Beth understands the special needs and frustrations of franchise systems from the inside, having been the customer to franchise lead generation vendors for years. She is now applying that insight to assist other franchise systems in obtaining, tracking, evaluating and optimizing their own lead generation and sales efforts. With years of online and in-person training and presentation experience, Beth is able to breakdown information to clients in a way that makes sense.
With one foot in technology and the other in marketing, using her ability to work closely with both clients and vendors, Beth will help your company make the right decisions for your franchise system’s growth.
Cheri Gollahon – Manager of Client Services
Cheri Gollahon has worked in multiple industry segments at virtually every level. She has worked as Owner/Operator of a retail clothing store, Client Services Representative for a for commercial interior companies, Product Manager for a major manufacturer, and Account Manager with America’s Best Franchises. She comes to Franchise In-Sites with 15 years of exposure to the franchise marketing sector and a focus on building relationships and putting customer satisfaction first. Cheri’s knowledge of the marketing space and site operation enable her to bring about excellent results on your advertising campaigns.
When we launched UFC GYM this year and decided on an internet portal advertising strategy, I turned to David and his staff to help me sort through the seemingly limitless number of options available to us. With their advice and counsel, we not only put into place an effective plan that is exceeding our goals… Read more “UFC Gym”
I came to Franchise In-Sites knowing exactly what I wanted to accomplish, looking for validation on my concept’s potential and a way to sell 34 new units in the first season of advertising and sales effort. While the numbers may have seemed overly aggressive for a launch during a recession, right after the election, the… Read more “Kona Ice”
“Franchise In-Sites is a true asset to any customer who engages their services. Their multiple layer metric approach has consistently increased the results of every customer we have worked on together. Whether you are a large or small company looking to improve the efficiencies of your online lead generation campaigns, or frankly anything David says… Read more “Franchise.com”
“When it comes to truly understanding the science of Development lead flow and conversions, David is in the top 1% of our entire industry. His involvement with our team during the past six months has radically changed how we view lead acquisition, distribution and conversion ratios. His depth of experience with and knowledge about the… Read more “Franchise Source Brands”