Letter From The Founder
I created Franchise In-Sites in response to what I have seen as a thorn in the side of many franchise systems…the ability, or lack thereof, to efficiently and effectively market their franchise concepts online. Many companies don’t have the budget for the trial and error involved to find good online sources. Still more companies don’t put the correct work toward their effort in regard to campaign management, content evolution, and analytics, in order to get the most out of what they pay for. They simply throw up an ad and wait for the results that they feel they deserve or they pay an advertising agency to do the exact same thing. Compounding these problems is the fact that the advertising industry is a dynamic the tactics that worked best in the past may not work as well today.
During the 6 years I spent developing Best Franchise Opportunities for the Franchise Opportunities Network group of Landmark, I gained an unprecedented understanding of what a portal is capable of doing for a concept. I drove Best Franchise Opportunities to the top tier of online franchise advertising by providing a dynamic level of service to my clients and working with them to make their ad campaigns as effective as possible within the capabilities of the site. I have spent the past 12 years managing franchise advertising spends for specific concepts and performing sales analytics on both our efforts and those of the marketing sources. This has provided an intimate knowledge of what each major advertising source can do for a client, which sources are are producing the best conversions, and what it takes to get the most out of a franchise advertising campaign.
As technology progressed beyond the franchise advertising portals, we expanded with it. Our services have grown to encompass the full spectrum of digital marketing including SEO, PPC, Website Builds, Landing Pages, Retargeting, Geo-Targeting, and Geo-Fencing.
For some concepts, the lack of sales they experience is due to problems that are further along in the sales process, whether it’s bad validation from current franchisees, a weak discovery day presentation, or even bad salesmanship. There are many steps to get to a successful franchise sale and the lead generation is only the first. It needs to be a very good step, but it won’t overcome other problems that may exist.
Franchise In-Sites was created for what I would deem “smart” franchise systems. By that I mean for companies who have a solid foundation, the right systems and staff in place, enough budget to realistically achieve their goals, and an understanding of the importance of regular tracking and reporting. We’re here to guide those companies through the maze of advertising their franchise online with customized campaigns that place their concept on the right sites, in the right packages, and at the right prices. Of equal importance, we’re here to analyze the results of the campaign and work with the client to hone their content and processes until it produces the best results possible.
We have established unprecedented relationships with premier digital technology firms and our clients, bringing a unique perspective to advertising campaign management and ad mechanics.
We hope to be able to assist you in your franchising endeavor.
David Gollahon – Founder & CEO
When we launched UFC GYM this year and decided on an internet portal advertising strategy, I turned to David and his staff to help me sort through the seemingly limitless number of options available to us. With their advice and counsel, we not only put into place an effective plan that is exceeding our goals… Read more “UFC Gym”
I came to Franchise In-Sites knowing exactly what I wanted to accomplish, looking for validation on my concept’s potential and a way to sell 34 new units in the first season of advertising and sales effort. While the numbers may have seemed overly aggressive for a launch during a recession, right after the election, the… Read more “Kona Ice”
“Franchise In-Sites is a true asset to any customer who engages their services. Their multiple layer metric approach has consistently increased the results of every customer we have worked on together. Whether you are a large or small company looking to improve the efficiencies of your online lead generation campaigns, or frankly anything David says… Read more “Franchise.com”
“When it comes to truly understanding the science of Development lead flow and conversions, David is in the top 1% of our entire industry. His involvement with our team during the past six months has radically changed how we view lead acquisition, distribution and conversion ratios. His depth of experience with and knowledge about the… Read more “Franchise Source Brands”