Advertising Campaign Placement Services
Franchise In-Sites works with the franchise lead generation portals on your behalf, providing both ease and accuracy to your online advertising campaign. We will gather the advertising contracts, implement your discounts and bring your approved advertising content live.
Due to both the quality and the quantity of work that we perform, Franchise In-Sites receives pricing that is lower than what you could garner on your own. We save our clients an average of 20% on their advertising exposure. While a typical agency keeps the discounts awarded to them for working in volume, we pass these savings on to you for reinvestment in your expansion effort.
As we place your listings, you are assured that they’re where they will be most efficient and effective. Our experience saves you thousands of dollars that you would otherwise spend in “trial and error” looking for the best franchise advertising sites. Each franchise advertising site provides a myriad of exposure options, some of which are more productive than others, so finding the right placements that give you the ROI can be a very expensive and time-consuming process. We know which packages turn the best and will place your listings where they have the right amount of visibility to garner traffic without suffering the results of overexposure.
Bottom line... It costs less to work with us in this capacity than it would for you to do it on your own.
Advertising Campaign Management and Analytics Services
Knowing where to place your ads so you can achieve your sales goals and meet your budget is critical to your company's success. Franchise In-Sites has clients in a wide range of industries. By analyzing the results of our efforts, we know where the lead flow is and, more importantly, where the sales are. Our campaign management services encompass almost every facet of your advertising campaign. A typical advertising agency might spend your money and wait for your feedback, we prefer to integrate with the franchisor on a more personal level; providing you with details on each of the franchise advertising sources and using only the ones which are most successful.
Content Evolution
In this age of marketing for shorter attention spans and ease of information, branding your concept correctly has become vital. You must be able to pique interest with a minimal amount of copy and deliver a logical flow of information to your prospects. The branding of your concept will either make you a driving force of leads in your industry or leave you at the rear of the pack. It is also important to work on the individual components of your ads in order to make sure that each piece performs effectively. We will work with you on content evolution, including posting press releases, pod-casts, and video about your concept.
In-Depth Analysis
Analysis is crucial. You need to analyze the results of your advertising spend, in detail, on an ongoing basis, staying focused on the avenues that provide the best ROI, replacing those that fail to provide results. Failure to do this key piece will result in a chain of poor decisions that often go unrealized until long after the damage has been done. Knowing who sends you the most leads in a month is one thing, knowing which sources produce the best leads is something entirely different.
Franchise In-Sites provides in-depth analysis to you on a monthly, quarterly, and annual basis, showing you all of the most important details. This includes the overall advertising cost and cost-per-lead. We then tie in the sales data to provide you with cost-per-progression, and cost-per-acquisition of each new franchisee. Finally, we break out the percentage of spend that each source uses as well as the corresponding percentages of sales production, allowing you to see how each source is performing in relation to one another at a single glance.
Outsourced Sales Solutions
In a collaborative and coordinated effort with several of the nation's top sales and development teams, Franchise Insites is able to provide seamless sales solutions for select companies.
Through this process, the client receives all of our advertising services and analytics as well as a proven sales process, a dedicated and experienced salesperson, a sales project manager, and a CRM tool for full transparency and integration. This process brings your development team, sales team and marketing team onto the project in an integrated fashion, allowing all three to work cohesively toward your growth goals.
Our outsourced sales solutions are provided on a purely contingent basis, allowing you to pay only as sales are made. This saves you money that would be spent on base salaries, payroll taxes and benefits packages while bringing top national talent to your organization.
We are extremely selective on who we will engage in this fashion. There are a multitude of criteria to be considered and a lot of ground to cover prior to engagement in order to ensure that this is the best avenue for success. |