Media Consulting and Placement Services
 
As we place your listings, you are assured that they are placed where they will be most effective and efficient. Our experience saves you thousands of dollars that you would spend in “trial and error” looking for the best franchise advertising sites. With each franchise advertising site also providing a myriad of exposure options, some of which are more productive than others, finding the right placements that give you the best ROI can also be a very expensive and time-consuming process. We know which packages turn the best and will place your listings where they will have the right amount of visibility to garner traffic without suffering the results of overexposure.

In addition to placing your listings in the right packages with the portals that will provide the best quality of inquiry, we are able to place them at a reduced cost. As we advertise for multiple concepts in the franchising industry, we are able to leverage pricing that is lower than what you could garner on your own. We typically save our clients 20-30% on their advertising exposure. While many agencies keep the discounts awarded to them for working in volume, we pass these savings on to you for reinvestment in your expansion effort.

Campaign Management Services
 
Having good placements is only the first in a series of steps that must be executed correctly in order to produce a steady quantity of good franchise leads. Your content must evolve, your metrics must be tuned, and your analysis must be performed on a regular basis.

Content Evolution
In this age of marketing for shorter attention spans and ease of information, branding your concept correctly has become vital. You must be able to peak interest with a minimal amount of copy and have a logical flow of information to your prospects. The branding of your concept will either make you a driving force of leads in your industry or leave at the rear of the pack. It is also vital to work on the individual components of your ads in order to make sure that each piece performs effectively. We will work with you on content evolution, including posting press releases, pod-casts, and video on your concept.

Metrics Tuning
An advertisement is only as good as its conversion rate. Therefore, it is vital to the health of the campaign to oversee the click-in and click-through rates of the listing, adjusting the content in an effort to reach the top conversion percentages. We regularly check the metrics, evolving each component of your listing in order to tune it to its maximum efficiency within the marketplace.

In-Depth Analysis
Analysis is crucial. You will need to analyze the results of your advertising spend in detail on an ongoing basis in order to stay focused on the avenues providing the best ROI, replacing those that fail to provide results. Failure to do so will result in ongoing poor decisions that won’t be realized until long after the damage has been done. Knowing who sends you the most leads in a month is one thing, knowing which sources are the most productive for you is something entirely different.

Franchise In-Sites can provide an in-depth analysis to you on a monthly, quarterly, and annual basis, showing you all of the details of importance. This includes the overall advertising cost and cost-per-lead, also tying in the sales data to provide the cost-per-progression, and cost-per-acquisition. We even break out the percentage of spend that each source utilizes as well as the corresponding percentages of production, allowing you to see how each source is performing in relation to one another at a single glance. Whereas a typical advertising agency spends your money and waits for feedback from you, we prefer to integrate with the franchisor on a more personal level, providing you with a detailed analysis on the avenues that are being utilized and which are producing the most success.

Next Steps
For companies interested in our program, the first step is to contact us to discuss some basic information about your company.

Before we engage work for a client, we thoroughly evaluate the following:

• The overall success of the franchise and its existing franchisees
• How well the franchise validates with existing franchisees
• How the offering is positioned in the marketplace
• The marketing materials being used and how effective they are
• The Uniqueness of the offering and its ability to gain brand recognition
• The start-up costs of the offering
• The level of support that is provided to the franchisee
• The growth goals of the franchise
• The amount of advertising budget required to achieve the desired rate of growth
• The overall character and strength of the management team

After initial discussions, should we both agree that this relationship may be of mutual benefit, we will schedule a time to speak via conference call with your key personnel involved, discussing the details and viability of engaging in a relationship from both your perspective and ours. Then we will finalize our relationship contractually and discuss details of the marketing and sales strategies.

If we don't honestly feel that we can drive your concept to success to the mutual benefit and satisfaction of everyone involved, we simply won't engage the work to begin with. Our desire is to help those companies who are doing everything they can to achieve their goals by bringing an increased level of efficiency and effectiveness to their entire advertising process.

Once the relationship has been finalized, we will begin to analyze the following:

• Franchise Advertising Placement and Spend
• Full Advertising Analysis and Reporting
• Lead Management
• Database Input and Maintenance
• Sales Reporting, Analysis, and Forecasting