Advertising Campaign Management and Analytics Services
 
Knowing where to place your ads so you can achieve your sales goals and meet your budget is critical to your company's success. Franchise In-Sites has clients in a wide range of industries. By analyzing the results of our efforts, we know where the lead flow is and, more importantly, where the sales are. Our campaign management services encompass almost every facet of your advertising campaign. A typical advertising agency might spend your money and wait for your feedback, we prefer to integrate with the franchisor on a more personal level; providing you with details on each of the franchise advertising sources and using only the ones which are most successful.

Content Evolution
In this age of marketing for shorter attention spans and ease of information, branding your concept correctly has become vital. You must be able to pique interest with a minimal amount of copy and deliver a logical flow of information to your prospects. The branding of your concept will either make you a driving force of leads in your industry or leave you at the rear of the pack. It is also important to work on the individual components of your ads in order to make sure that each piece performs effectively. We will work with you on content evolution, including posting press releases, pod-casts, and video about your concept.

In-Depth Analysis
Analysis is crucial. You need to analyze the results of your advertising spend, in detail, on an ongoing basis, staying focused on the avenues that provide the best ROI, replacing those that fail to provide results. Failure to do this key piece will result in a chain of poor decisions that often go unrealized until long after the damage has been done. Knowing who sends you the most leads in a month is one thing, knowing which sources produce the best leads is something entirely different.

Franchise In-Sites provides in-depth analysis to you on a monthly, quarterly, and annual basis, showing you all of the most important details. This includes the overall advertising cost and cost-per-lead. We then tie in the sales data to provide you with cost-per-progression, and cost-per-acquisition of each new franchisee. Finally, we break out the percentage of spend that each source uses as well as the corresponding percentages of sales production, allowing you to see how each source is performing in relation to one another at a single glance.