Bios
 
David Gollahon - Founder & CEO
 
David Gollahon brings 20 years of sales, marketing and project management experience from a myriad of industries, including 10 years in the franchise advertising space. He has worked as purchasing coordinator for Blockbuster Corporations' 700+ store music division, launched his own retail operations, and provided recruiting services to Fortune 500 companies including ADP. Most recently, he spent 4 years with Landmark Communications where he launched and developed the Best Franchise Opportunities portal for Ad Engine. Working as Senior Account Executive, he drove Best Franchise Opportunities to the top tier of online franchise advertising, bringing in revenue gains of over 42% annually. In this role, he developed both an in-depth knowledge of the online lead product and the clear knowledge of his clients' needs, resources, and ability to work within the parameters of the online lead industry.

David created Franchise In-Sites as a means to bring individual clients an efficient and effective means to create, manage and analyze their franchise advertising campaigns. Through his efforts, he sees the performance of the top 25 franchise advertising portals across multiple industry verticals as the company manages over $1 million in annual media spend for the expansions of Maid Brigade, Kona Ice, Grout Doctor, FranchisESource Brands International, American Business Systems, The Franchise Authority, Maxx Merchants, Woodhouse Day Spa and a host of others. Franchise Insites also provides integrated marketing and sales functions for fully outsourced projects including IKOR.

Beth Schmitz-Biegler - Director of Client & Media Relations
 
Beth Schmitz-Biegler has worked in franchising since 2003 and has over fifteen years of small and entrepreneurial business experience in operations, development, marketing and networking. She has previously served in director-level positions in the fields of executive search and software development.

She brings a unique franchising background to the table, combining experience in a third-party broker network as marketing & technology director with FranNet as well as a decades old franchise system in the role of marketing director for Kitchen Tune-Up. In both environments, she directed local franchisee marketing as well as prospective franchise owner lead generation.

Beth understands the special needs and frustrations of franchise systems from the inside, having been the customer to franchise lead generation vendors for years. She is now applying that insight to assist other franchise systems in obtaining, tracking, evaluating and optimizing their own lead generation and sales efforts. With years of online and in-person training and presentation experience, Beth is able to breakdown information to clients in a way that makes sense.

With one foot in technology and the other in marketing, using her ability to work closely with both clients and vendors, Beth will help your company make the right decisions for your franchise system’s growth.

Letter From the Founder
 
I created Franchise In-Sites in response to what I have seen as a thorn in the side of many franchise systems…the ability, or lack thereof, to efficiently and effectively market their franchise concepts online. Many companies don’t have the budget for the trial and error involved to find good online sources. Still more companies don’t put the correct work toward their effort in regard to campaign management, content evolution, and analytics, in order to get the most out of what they pay for. They simply throw up an ad and wait for the results that they feel they deserve or they pay an advertising agency to do the exact same thing. Compounding these problems is the fact that the advertising industry is a dynamic and who had the best leads yesterday may not have the best leads today.

During the 4 years I spent developing Best Franchise Opportunities for the Ad Engine group of Landmark, I gained a very good understanding of what a portal is capable of doing for a concept. I drove Best Franchise Opportunities to the top tier of online franchise advertising by providing a dynamic level of service to my clients and working with them to make their ad campaigns as effective as possible within the capabilities of the site. I have spent the past 3 years managing franchise advertising spends for specific concepts and performing sales analytics on both my efforts and those of the portals. This has provided an intimate knowledge of what each major portal can do for a client, which portals are producing the best conversions, and what it takes to get the most out of a franchise advertising campaign.

For some concepts, the lack of sales they experience is due to problems that are further along in the sales process, whether it’s bad validation from current franchisees, a weak discovery day presentation, or even bad salesmanship. There are many steps to get to a successful franchise sale and the lead generation is only the first. It needs to be a very good step, but it won’t overcome other problems that may exist.

Franchise In-Sites was created for what I would deem “smart” franchise systems. By that I mean for companies who have a solid foundation, the right systems and staff in place, enough budget to realistically achieve their goals, and an understanding of the importance of regular tracking and reporting. We’re here to guide those companies through the maze of advertising their franchise online with customized campaigns that place their concept on the right sites, in the right packages, and at the right prices. Of equal importance, we’re here to analyze the results of the campaign and work with the client to hone their content until it produces the best results possible.

Franchise In-Sites currently sees the performance of 30 of the top franchise advertising portals as we manage over $600k in annual media spend for the expansions of Blue Coast Financial Group, The Glove Guy, The Franchise Authority, Kona-Ice, Kitchen Tune-Up, Mark Five, and others, as well as performing a variety of functions in the areas of marketing, lead management, and project management for other franchising companies and brokerages.

We have established unprecedented relationships with both the franchise advertising portals and our clients, bringing a unique perspective to advertising campaign management and ad mechanics.

Testimonials
 
“I wanted to take a moment out and thank you, David Gollahon, for all the work and expertise you’ve put into Blue Coast. Without you we wouldn’t be where we are. The time and relationships you have with the franchise portals are simply priceless and one of the best competitive edges we have. I used to have to do this myself and once you completely took over everything our sales and company grew 160%. We obviously have you as a permanent fixture to the successful model here at Blue Coast. Again thank you for everything you do for our company and keep up the excellent work and relationships for us.”
Shawn Hull, CEO, Blue Coast Financial Group

I came to Franchise In-Sites knowing exactly what I wanted to accomplish, looking for validation on my concept’s potential and a way to sell 34 new units in the first season of advertising and sales effort. While the numbers may have seemed overly aggressive for a launch during a recession, right after the election, the challenge was met and the goals were exceeded in only 7 months of effort. We ended the first run with 50 sales! Franchise In-Sites brought me perspective on the industry, resources outside of the advertising arena, and the results that I was looking for. The knowledge I gained was exponential. Thanks for helping us become one of the biggest success stories that franchising saw during these lean times and for bringing us a cost-per-acquisition that, even during good times, destroyed the industry metrics. You make it look easy! And the customer service was over-the-top impressive. Thanks for all you have done and are doing for our future!
Tony Lamb, Founder, Kona Ice

Franchise In-Sites is the solution that I have been looking for! They understand what makes a dynamic concept and provide me with impeccable service in every area of their expertise including content creation, advertising campaign management, sales process implementation, outsourced sales staff, and full analytics.
Dick Rennick, Founder & CEO, Team Rennick

"When it comes to truly understanding the science of Development lead flow and conversions, David is in the top 1% of our entire industry. His involvement with our team during the past six months has radically changed how we view lead acquisition, distribution and conversion ratios. His depth of experience with and knowledge about the various portals and people is truly impressive and he is always SO positive. We feel privileged to be working with David and look forward to many more years of his no nonsense, fact-based and results-proven methods to help our companies and partners grow."
Patrick Conley, Vice President of Business Systems, The Entrepreneur's Source

I have worked with David for many years now. I own two companies and David has been closely associated with both. Before working with David my internet leads were suspect at best. I was overpaying for leads that had very little return. My experience prior to David was roughly 90% of my leads never responded, had bad email address and/or phone numbers. These leads came to me from a variety of sources. David Gollahon has proven to be a very honest and straightforward individual to work with in an industry that often disappointed me prior. If you want the best possible internet leads and to be treated fairly...David is your man.
Bob King, Owner, Mark Five, Inc. & Franchise Authority, Inc.

As the Founder of Rent Your Boxes and the Managing Director of Hire A Box in Australia, we were faced with the task of bringing to the US the Box Rental concept and selling Franchises. We are very pleased that we selected Franchise In-Sites as the company to perform this service for us. Their professionalism and diligence to the task is quite commendable as we have a good selection of Franchisees already signed up with us and this is due to the experience of the Franchise In-Sites’ team in their qualifying and sales approach of the many leads that have been obtained from their advertising on Franchise sale portals. Thanks for a great job to you and your fantastic team who make it happen.
Barry Harris, CEO & Founder, Rent Your Boxes LLC

“Franchise In-Sites is a true asset to any customer who engages their services. Their multiple layer metric approach has consistently increased the results of every customer we have worked on together. Whether you are a large or small company looking to improve the efficiencies of your online lead generation campaigns, or frankly anything David says he can do for you, it will be money well spent.”
Matt Bogart, Sales Manager, Franchise.com

“Dave was (and is) an excellent salesman. The quality that set Dave apart was his attention to detail and understanding of the product offering. His understanding of the product allowed him to offer suggestions on how to improve the product, and by doing so, the relationship with the clients improved as well.”
Garth Snider, President, COO and General Counsel, Ad Engine LLC